Current Thinking

The following are RS Consulting USA's recent articles on critical issues facing marketing and market research executives

• Innovata: Web 2.0 technology for building online communities, a resource for marketing insights, and stronger customer relationships
• Negative Space: How to Find and Convert Competitor Customers
• Channel Marketing Opportunities: How to leverage channels for organic growth
• Distributor Consolidation: Threat or Opportunity
• Key Account Marketing: How to Maximize Opportunities and Minimize Disappointments
• Customer Centric Strategies Developing strategies that focus on the customer and drive growth
• Service Opportunities for Manufacturers
• Selling Into China: Practical Insights for a New Market
• Widget Ware: An Acquisition Study
• Simple Solution for A Hard Problem: Improving Customer Satisfaction and Loyalty