Extensive Research Tools

RS Consulting Chicago offers the following research methodologies and techniques:

Brand awareness measurement and identify mapping
Enhance your brand message and strategy by obtaining valuable insights on where and why your brand is strong or weak

Buyer behavior & decision making process
Empower your marketing strategies through greater insight into why and how customers buy

Channel mapping
Create a comprehensive map of the different channels and their served markets to ensure market coverage and effective channel management

Forespring: our data mining tool for customer satisfaction and loyalty
Unlock the hidden potential and value of your existing and future customer satisfaction data to gain fresh insight into your marketplace

Market segmentation
Gain a clear picture of the segments of your market and how best to approach each one in marketing, channel and business planning terms

Market sizing and forecasting
Gauge the size and opportunities of your marketplace and make business decisions with greater confidence

Marketing Dashboard
Develop a concise, real-time picture of your company's marketing performance and thereby take quick action when needed

Mystery Shopping
Improve the customer experience by benchmarking the customer touch points of your company and competitors

360°: our single-source data solution for customer satisfaction, loyalty and advocacy benchmarking
See and compare your company's performance within the context of your own industry/market - or across many others

Pricing methodologies
RS Consulting USA employs a range of pricing methodologies (e.g., Price Sensitivity Measurement and Brand Price Trade Off) to accurately measure price levels and truly understand what drives pricing behaviors and thereby providing critical information for tough pricing decisions

Trade-off methodologies
RS Consulting USA has experience and expertise with numerous trade-off methodologies, including all varieties of conjoint as well as Simalto Plus, an unique methodology based upon neural net principles
We can creatively apply the right trade-off methodology to address product development, customer segmentation, pricing, or customer satisfaction issues/opportunities

Various research techniques
such as in-depth interviews (both face-to-face or via the telephone), structured telephone interviews, Web surveys, and traditional focus groups, and Delphi panels

Latest research technologies
such as on-line focus groups and portals for customized user panels